< Back

Presentation Report Guidelines

Learn who/ what can be counted on a presentation report.

Contact

Rule-of-thumb

Things that are allowed to be reported on a presentation report include:

Speaking to a group about your program
Social Media Engagement (Learn More)
Brochures and flyers
Child Abuse Awareness Month Activities

Things that are not allowed to be reported include:

Billboards
Newspaper articles
T.V. Interviews or Advertisements
Radio Interviews or Advertisements
Social Media Reach

You should count people who engage with your content.

Any platform used to broadcast your program that has not been listed should be communicated with the AU evaluation team before recording it on a presentation report. If you need clarification on an event or have any further questions about the presentation report, please contact the AU evaluation team via ctfeval@auburn.edu.

In-Person Presentations

For in-person presentation reports, you are allowed to record everyone at the event regardless of their age. This means that even if an individual is not surveyable, they can still be counted in the presentation report.

You should have a logical way of counting/ estimating who interacted with your presentation. This could be the number of physical items distributed, a head count, or a class roll. For example, if you had a booth at the county fair, you would not count the total number of fair attendees but rather the number of items you distributed from your booth.

Examples of an in-person presentation include (but are not limited to):

Presenting curriculum to a group of students at a school
Having a booth at a fair
Community Outreach
Distribution of physical material (Cups, Flyers, Pamphlets, Magazines, etc.)
Training sessions involving your curriculum
Non-Surveyable Children who accompany Surveyable Parents

Note: Presentation report people should NOT be documented on the MCL or TDSS. They should NOT receive a survey.

Only count first-hand interactions, not ASSUMED second-hand interactions. For example, if you hand a cup to a child and tell them to show it to their parents you can not count both the parent and the child in a presentation report. There is no way of reasonably estimating how many children actually showed the cup to their parents therefore you can not count this secondary interaction on a report.

Digital

Digital Presentations

What We Accept:

In total, nine social media platforms can be documented in a presentation report. Each of platform has its own terminology with differing rules. This is a compiled list of the ideal reported information that can be accepted.

Email/Newsletter – Opened/Clicked
Facebook (Meta) – Content Interactions/Engagement
Instagram – Content Interactions/Engagement
LinkedIn – Content Interactions/Engagement
Snapchat – Content Interactions/Engagement
Text Message Campaign – Opened/Clicked
TikTok – Views
Twitter (X) – Content Interactions/Engagement
YouTube - Views

In most circumstances, the post’s “Engagement” should be used to calculate the total number of people impacted by the post. Engagement encompasses people who have interacted with the post in some way (Likes, Replies, Shares, Clicks to Links, etc.).

Content Interactions is another term that universally encompasses the same meaning and can also be accepted.

Views, with respect to YouTube and TikTok, are unique accounts that have watched part of or the entire video. For those two platforms, views are the primary method used to track the post’s effectiveness.

Do NOT compare the total “Reach” or “Impressions” of the post. Reach can be bought on websites, and does not indicate whether or not people read, watched, or engaged with the post. Impressions universally do not specify between unique accounts viewing the content or the same account seeing it multiple times.

An Extensive List:

While the list above details the preferred metrics for the reports, these are not the only stats that can be featured on the Presentation Reports. Below is a more extensive list of what can be submitted and what cannot be submitted.

It is important to note that while several of these stats are valid for reporting, a presentation report should only count one of these metrics towards the number of people impacted per report.

A green check mark with an asterisk (*) indicates the ideal or primary reporting stat to look for.
A green check mark is a valid stat that can be used if the primary choice is not present.
A black dash indicates shows that the stat is irrelevant for the platform.
A red X means that this method is not a valid statistic to submit with the presentation report and cannot be accepted.

Note that across all of the platforms, Reach and Impressions should not be used for reported values. This is because most platforms do not distinguish between unique views (impressions) or repeated ones, which can cause inflated numbers. Engagement and Interactions, on the other hand, only display unique responses, so they are reliable.

In circumstances where documentation or a photo of the analytics page cannot be provided, however, the social media post/communication is known to be true, the statements below can be submitted as the photo in the revisal step to approve certain reports.

Social Media Analytic Terminology:

General:

Reach – The number of people who saw the content (can pay social media to mass publicize and artificially increase their numbers).
Impressions – The number of times the content was featured on someone’s screen (does not have to be viewed).
Engagement – The number of reactions, comments, shares, and clicks on a post.

Facebook (Meta):

Reach – The number of people who viewed the content (can include multiple views per person).
Impression – Counts the times an ad is on the screen for the first time.
Engagement – Totals all the actions that people take involving the post (shares, saves, comments, etc.)
Clicks – The total amount of times it’s been clicked on, tapped on or other interactions with the content (this includes taps, swipes, external links, etc.)

Instagram:

Posts:
- Reach – The number of unique accounts that have seen your content on screen at least once.
- Impressions – The total number of times users have viewed the post (can include multiple views per person).
- Engagement– The number of unique accounts that have interacted with the content.
- · Content Interactions – Actions people take when they engage with your content (likes, replies, shares, etc.)
- · Discovery – Count of accounts reached through the discovery feature who are not currently following you.
Stories:
- Reach – The number of unique accounts that have viewed your story.
- Impressions – The number of times the story has been viewed.
- Content Interactions – Actions people take when they engage with your content (likes, replies, shares, etc.)
- Exits – The number of times someone exited your story midway through.

Twitter (X):

Engagement – The number of times a user interacted with a post (clicks, follows, replies, hashtags, etc.)
Engagement Rate – Amount of Engagements / Number of Impressions
Impressions – The total number of times your tweets & replies have been viewed (the sum of ALL replies)
Impressions per Tweet – Focuses on the number of times your tweets have been viewed.
Tweet Reach – The number of people who see the tweet.

TikTok:

Views – The total number of times the video has been watched (includes people watching the clip multiple times).
Reach – The number of unique people who have seen the content (does not indicate the duration they watched).
Engagement – The total number of interactions on your post (shares, likes, comments, etc.)

Snapchat:

Gross Impressions – The total impressions delivered (includes invalid traffic)
Viewable Impressions – The number of impressions that were 100% viewable on a screen for 1+ seconds.
Paid Reach – The number of individual Snapchatters who have seen a paid impression (targets of the campaign).
15 Second Video Views – The number of impressions that viewed the video at least 15 seconds, or 97% completion if it’s shorter, or a click action on the ad.

LinkedIn:

Reach – The unique number (can’t be viewed by same person twice) of members reached by your content.
Impressions – The number of times a post is visible to a viewer.
Engagement Rate – The total number of interactions with your posts during the selected period (includes click, reactions, comments, etc.) divided by the number of impressions.
Clicks – The number of unique clicks on your content.

Email Campaign/Newsletter: